Festive light tradition returns to Riverview

RIVERVIEW (N.B.) The Town of Riverview will sparkle once again this festive season when Light Up Riverview returns for a fifth year.

Owing to the ongoing pandemic, there’ll be no official Mayor’s Light Launch this year, however, the annual display of holiday lights will be back to illuminate the Riverfront Trail in Riverview.

The festive atmosphere welcomes residents and visitors alike to experience the Riverfront while it glows below a sparkling forest. More than 40,000 lights will light the path this year and residents will also see an exciting new addition to the set-up, which has become a popular destination for many families to enjoy a winter walk with a difference.

Walking, rolling, snowshoeing and fatbiking along the trail are all encouraged. However you get here, Light Up Riverview is a must-see holiday experience in New Brunswick.

In the coming days, some special elves will be stopping by Riverview to turn the lights on so be sure to keep your eyes on the Riverfront Trail and the Town’s official Facebook page!

“While we are sad not to be able to organize our usual Light Up Riverview switch on event this year, which is such a wonderful community event to kick start the festive season, residents and visitors will still be able to enjoy this wonderful tradition,” said Town of Riverview Mayor Ann Seamans.

“For the past 5 years, Light Up Riverview has brought holiday magic to our Riverfront Trail. Nothing fills me with joy more than seeing families bundle up and walk together under the glistening lights. After what has been a truly challenging year for so many, I hope this year’s display will bring joy and happiness to everyone.”

Users are reminded of trail etiquette during the pandemic and should continue to follow guidelines from public health including physical distancing, hygiene and mask wearing when physical distancing is not possible. Where possible, visitors are encouraged to avoid popular times (walking the trail during quieter times is also a great way to get the perfect snaps for Instagram!)

Share your pictures with us on social media using the hashtag #LightUpRiverview!