Town of Riverview / Business Brilliance


Business Brilliance calls on the local business community to transform their storefronts with holiday lights and decor as part of Light Up Riverview, a cherished tradition that marks the lighting of several trees along the riverfront trail. Community members can also win $100 for shopping local this holiday season by having a Riverview Rewards card!



From November 26 to December 25, businesses will light up their storefronts for the chance to win various cash prizes and one lucky business will walk away with $1,000 and the title of Residents' Choice! During Business Brilliance, community members are invited to download our digital map and embark on a self-guided tour around town in search of the best local light display. Don't forget to cast your vote for your favourite light display on the Town of Riverview's Facebook page. The business’ photo with the most engagement will win the title of Residents’ Choice and a grand prize of $1,000. Community members can also win $100 for shopping local during Business Brilliance by being a registered Riverview Rewards cardholder. Get your cards today to be entered in to win.


Voting Categories


Residents' Choice Residents vote for their favourite business to receive the grand title and $1,000 cash prize

Most Creative A light and decor display showing oustanding efforts and creativity for a $500 cash prize

Town Spirit A location demonstrating town spirit by promoting their display for a $500 cash prize



Business Registration

The Town of Riverview will be giving the first fifty businesses to register a $50 giftcard to purchase supplies! Last year's business brilliance brought over 7,700 people to storefronts around town in search of the best lights and decor. Register your business today to get started.



Terms and Conditions

Community Members Register your Riverview Rewards R Card for your chance to win 1 of several $100 prizes. Prizes will be in the form of $100 giftcard(s) to locations of your choosing. Locations must be in the Town of Riverview and must be participating in the Riverview Rewards program. In order to be eligible to win, you must have a registered Riverview Rewards card. Contest ends Thursday, December 10, and winners will be announced on December 14. Businesses Create a unique display using lights and decor that best represents your business. Pictures will be taken of each business from outside their location and uploaded to the town's Facebook page for online voting purposes. Voting will begin on Friday, December 4, on the town's Facebook page. All displays must be visible from the street. For businesses who are unable to create an outdoor display due to location constraints, an indoor display may be considered. Lighting of your display must happen on Thursday evening, November 26, to match the Mayor's tree lighting ceremony. The Mayor's tree lighting ceremony, also known as Light Up Riverview, marks the lighting of various trees along the riverfront trail. Each display must remain on until December 25 for voting purposes. Business winners will be announced on Friday, January 8, 2021.

This site is powered by 100% renewable energy