Town of Riverview / PetitcodiACTION


The Town of Riverview is a municipality of 20,000 residents that, along with the communities of Moncton and Dieppe, resides on the historic Petitcodiac River in Southeastern New Brunswick. Since 1968, our communities have been joined by a causeway that was constructed to mitigate agricultural flooding. Over the years, the causeway has caused significant environmental damage, impeding the natural flow of the river, diminishing water levels, and hampering fish passage. In December of 2016, the federal and provincial government announced a $62-million dollar restoration project that would involve building a new, steel girder bridge to replace the existing causeway, while dismantling current gate structures to realign and widen the river channel.

This project is meant to improve traffic flow while restoring important marine ecosystems and salmon migration. Construction will result in a six-month closure period scheduled to take place in May 2021, affecting over 27,000 residents travelling to and from work, as well as the local business community. In an attempt to alleviate foreseeable congestion due to the closure, the Town of Riverview made significant improvements to its second crossing point, otherwise known as the Gunningsville Bridge.


Community Engagement Session

In anticipation of the closure, the Town invited residents, business owners and major employers to a digital dialogue to help identify challenges and work towards potential solutions. The event was held on November 4, 2020, 4-6 p.m. The public was invited to watch the session live on Facebook, which can now be found below. The public was also encouraged to participate in a public survey that resulted in over 400 responses.

Unpacking the Problem

Prior to the community conversation, a pre-event panel discussion was held on October 30, 10 a.m., to provide an overview of the closure in all its complexities through an interview-style dialogue. Facilitated by award-winning writer, entrepreneur and high-level strategist, Lisa Hrabluk, this talk highlights multiple elements of the closure while providing critical perspectives from municipal and provincial leaders.


Findings Report

A report has been created following the event to summarize key findings from major employers, local business owners, residents, commuters and educational institutions. This report will be used to support the town's effort in helping to address and alleviate some of the challenges presented by the community. View report here

Active Transportation

As the Town of Riverview's first act of PetitcodiACTION, we're exploring active transportation through a series of illustrations representing the many ways to commute! Commuters will be encouraged to think outside the box when travelling across the river, playing their part in reducing traffic congestion while also making for a healthier, more active community. 


The word PetitcodiACTION represents the flow of a healthy river while also amplifying a message of unity and togetherness. The river is mighty, much like the Town's dedication to helping residents and business owners stay strong and resilient during a significant commuter shift. Moving With You suggests that this project, though not belonging to the town, is being tackled together.

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